Round 12 of 15 · 2 October · Structure, then restraint
The brand world
The first test of whether this is a brand and not only a film. A mark taken from the plan seen from above, two grounds, a type system, and ten mockups across social, the web and an event, including a badge that gives each guest one of the sixteen stages.
The pieces
1 piece. Each opens live in a new tab.
Brand world
CarriedThe mark as the plan from above, two grounds, Garamond and Montserrat, and ten mockups across social, web and an event.
Its structure, type and surfaces carry into the prototype brand of round fourteen; its Lagoon imagery and ring mark do not.
Open the piece ↗Mikyö's note, which moved it on
The braid, fundamentally, stylistically, is actually the closest… I really like the beginning of the braid and how it opens. The thing that I don’t like is that it becomes kind of a literal rope, too literal of a rope.
With two references: the opening of the age1 film, and the layered model as Macrocosmos draws it.