Round 14 of 15  ·  4 October  ·  The canonical style

The prototype brand, from W(e)ave

With the style chosen, the brand system was rebuilt around it. The mark is the rope cut and seen end on: eighty-one points in nested threes, one lit. Tan on dark grey, saffron only for the work in motion. The same ten surfaces as round twelve, redrawn, with the strategy’s current lines. It ends with what the prototype has not settled, the rope’s literalness first.

The pieces

1 piece. Each opens live in a new tab.

Prototype brand, still

Prototype brand

Chosen

The system rebuilt on W(e)ave: a mark from the rope seen end on, tan on dark grey with one saffron light, and ten mockups across social, the web and an event.

The version to present to the team.

Open the piece ↗
Next
The brand system built on it, in the practice’s brand system format (round fifteen).
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