Round 15 of 15  ·  4 October  ·  The canonical style

The brand system, from W(e)ave

The idea made into a whole system: an ocean of compute taken up, one ply at a time, into one rope, the model. Built to the practice’s brand system format: identity, typography, color, a motion chapter IOTA adds, then the brand at work from the campaign line to objects. Six chapters read in layers, each opening on its essentials with the detail beneath, every picture drawn live from one kit. Six new kinds of content are marked Proposed.

The pieces

1 piece. Each opens live in a new tab.

IOTA Brand System, still

IOTA Brand System

Chosen

Six chapters: the idea, identity, typography, color, motion and application, drawn live from one kit (ww.js), with six proposals marked. First built as fifty-three deck pages, then rebuilt native in layers.

The version to deliver.

Open the piece ↗
Next
Waiting on review. Then the IOTA home page and every page under it, in the finished system.
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