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Mikyö's Portfolio
Book a call with me.
Mikyö's Portfolio
Book a call with me.
Book a call with me.

Before going all-in on web3, I led brand and content for a mental health startup.

I joined series B as the first brand person under the first CMO. A lot of the work I did is locked behind HIPAA-compliant data walls and is not able to be shared. Some of the things I’m proud of include:

  1. Developed a content team soup-to-nuts, including writing, design, and video production sub-teams with contractors from around the world.

  2. Lead the annual Mental Health Awareness Month flagship campaign.

  3. Revamped the case study program to include video, building the Spring Health story world via microdocumentary.

  4. Built a partnership with progressive YouTube channel StyleLikeU (700k subs).

  5. Lead on-the-ground design research with blue-collar workers at a global beverage company.

  6. Supported cross-functional collaborations with revenue, product design, member marketing, and clinical teams to produce relevant content and campaigns.

  7. Supported content for the company’s first Summit featuring Esther Perel.

Visit Spring Health

Before that I worked on a semi-decentralized community in web2 HR tech.

I helped the CMO at the time to reenvision Culture Amp’s global community and rebrand the company. Some things I’m proud of:

  1. Designed and implemented a decentralized chapter model as the basis of community 2.0, with local leadership drawn from the community itself and supported and coached by Culture Amp staff.

  2. Co-led the company rebrand alongside the CMO and For The People, an incredible Australian agency (contributed to brand narrative and architecture).

  3. Supported the growth of the 2.0 community website, community forum and slack channel.

Visit Culture First

Earlier in my career I worked as a marketing director, content team lead, agency founder, and caretaker/health researcher for a family member who had a brain injury. These diverse experiences have shaped me as a thinker and leader and led me to become the person I am today.

For more details on my professional journey, see my LinkedIn.

Mikyö Clark

connect@mikyo.one
Find me in LA, NYC, or the mountains of Colorado.

Schedule an intro call.